Posts Tagged ‘The Lovewright Co.’

The Wright Love.

Wednesday, September 8th, 2010

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So a few weeks back i finally had the opportunity to connect with Shawn and Danny of  The LoveWright Co., and was graced with an amazing terry crew sweater.   This past Friday i received one of there new product offering called the “Califas” boot via Etnies Plus, LWR has combined forces to create a boot that is all quality, style and function with the world renown sole from Vibram. Here at MOSLEY TRIBES we are all about the reinterpretation of timeless classics and this boot is clearly that. I have to thank Shawn and Danny for these amazing boots these are definitely ready to be broken in, i know i will have theses for a very long time.

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A little history on the Vibram Sole:  In 1935, Vitale Bramani led an expedition into the Italian Alps. The climbers used heavy, hobnailed boots for the approach, but then switched to thin-soled rock climbing boots for the assault. These climbing boots proved fatal when the expedition was hit by thick fog and a blizzard. Six climbers died from frostbite and exposure.

Vibram soles have gone on to conquer Mt. Everest, indeed since 1962 Vibram soles have been on the shoes of K2 conquerors and still now the interest for the competitive ascent and researching the Himalayas and on Karakorum is very much alive. Vibram often takes part in the expedition organized by the CNR (Italian National Research Council) to reach what many define as “the roof of the world”: Everest. On this mountain, at the altitude of 16,568 feet, is the laboratory “Pyramid Observatory”. This facility was created for the purpose of developing high-altitude scientific and technological activities for testing products and executing medical and physiological research. Vibram had detailed studies done on its new products at the Pyramid. By relying on the great experience of the mountain-climbers and technicians of world renown laboratories, Vibram conducted tests whose results are considered absolute, the utmost safety guarantee for mountain- climbers throughout the world.

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Puro Califas, from the streets to the mountain tops

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The deep bourdoix color is the truth, always worn unlaced with tongues out..

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This past friday I had the oppertunity to style MOSLEY into the LWR shoot @ the social trust, I have to say that the new lyndel in fatigue green is amazing, it totally went with many of the looks that were featured, stay tuned for the complete fall looks from The LoveWright Co.

-PW

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Open Arms

Tuesday, August 3rd, 2010

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I know it has been a while since i updated you all on the goings on around the office. Today my fellow Californian brothers traveled up  from the deep south of our state to come up and meet and discuss future happenings. It was great to connect with Danny and Shawn of The LoveWright Co. I have been a fan for a minute now and really appreciate their design atheistic. It very great to connect with them both and talk about fashion roads less traveled.  They brought with them this amazing terry crew neck sweater that will receive a lot of playing time.

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Attention to detail take a look at The LoveWright Co.

LWR

-PW

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The Lovewright Co. // PURO CALIFAS

Thursday, April 8th, 2010

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Here at MOSLEY TRIBES we support our local So. Cal brothers in arms The Lovewright Co. Its great to see there new offering for spring.

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Keep it local.

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See you tonight at the party.

-PW
The Lovewright Co.

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