One of our so.cal key accounts Primitive was profiled on hypebeast.com this past week and did interviews with P.Rod and the key players of this establishment.

Jay who is the VP of Primitive gave MT a shout out, you will catch him in the streets rocking the Hillyard’s all day. Jay’s quote “Sunglasses are a necessity for me when it’s bright out, and in L.A. that’s pretty often. Right now my favorite pair is the Hillyard from Mosley Tribes. The frame is a stately, yet simple modern design. I picked up a second pair and had my prescription lenses put in the frame for when I don’t feel like wearing my contact lenses. This has caused more than a few people to think I’m trying to look super cool indoors when I’m just trying to see what the hell is in front of me.”  Peep the rest of the interview on hypebeast.

Primitive Essentials

-PW