NIKE’s buzzworthy “Make it Count” campaign has been making its way around the internet recently and today we finally got a look into what it’s all about with their release of the NIKE FUELBAND. The release was accompanied by this amazing viral marketing video — nobody does it like NIKE does it.

-CC

See you in Berlin!

-CC

Headed South on the 710 to the AGENDA Trade Show Thursday afternoon at the Long Beach Convention Center. What was once a small showcase of up and coming brands, AGENDA is now the premier Trade Show for the Streetwear community along with leaders in the Action Sports and Skate industries as well.

Of course MOSLEY TRIBES was strongly represented.  Jasmine was holding down the booth as usual making deals.

MOSLEY TRIBES has one of the strongest collections to date moving into 2012 along with some of the best collaborations we’ve ever had.  Stay tuned for more in the near future.

The usual suspects were involved including our friends at CROOKS.

STUSSY.

THE HUNDREDS.

UNDEFEATED.

Something big is coming…

One of the most refreshing parts of AGENDA is the PRIMER section.  PRIMER focuses on young upstart brands who in the past have paved the way for AGENDA to become what it is today.

One of the strongest showings was from the Gro Project.  Made some new friends with Richardo and the gang who run the brand out of Denver CO.  One of my favorite graphics from the show.

Be on the lookout for these guys and the Gro Project.

On the way out ran into the man himself, RISK, doing what he does best.  Represent Seventh Letter Crew.

Until next year.

-CC